Company’s Brand Manager Salome Dolidze explains the rationale behind the label: “the updated label highlights our core values and is a tribute to the stunning architecture and hidden treasures of the old town. Our labels convey the emblematic traditional houses of the Old Tbilisi district in memory of an old tradition when inhabitants used to sing, dance, party and drink on the balconies of Old Tbilisi. We desire our wines to express the joyful tradition of Georgian hospitality and conviviality.” Precisely because OLD TBILISI is a symbol of Georgian values such as hospitality, friendship and loyalty, the wine is best enjoyed with family and friends in a festive environment. Wine lovers can find the wine that they like among the seven diverse varieties of OLD TBILISI white and red wines: Alaverdi Red and White, Alazani Red and White, Saperavi, and Rkatsiteli-Mtsvane. These diverse set of wines will now be placed in bottles covered with diverse and colorful labels.The introduction of more colorful and vibrant touch to iconic Tbilisi balconies and terraces adds joy and happiness to the label. The updated label will be able to stand out from the competitors and be more relatable to the Georgian as well as international wine lovers. This is important since the brand actively exports its products outside the border of Georgia and produces wine that serves as popular gift for tourists to take back home.